Roselyn
House School and The RHISE Service
Social Media
Policy
Introduction
This policy applies to all School staff regardless of their
employment status. It is to be read in conjunction with the Online Safety Policy, Electronic Information and Communication Policy and Remote Learning Policy. This policy does not form part of the
terms and conditions of employee’s employment with the School and is not intended to have contractual effect. It does however set out the School’s current practices and required standards of conduct
and all staff are required to comply with its contents. Breach of the provisions of this policy will be treated as a disciplinary offence which may result in disciplinary action up to and including
summary dismissal in accordance with the School’s Disciplinary Policy and Procedure.
This Policy may be amended from time to time and staff will be
notified of any changes no later than one month from the date those changes are intended to take effect.
Purpose of this Policy
The School recognises that the internet provides unique
opportunities to participate in interactive discussions and share information on particular topics using a wide variety of social media, such as Facebook, Twitter, LinkedIn, blogs and Wikipedia.
However, staff use of social media can pose risks to the school’s confidential and proprietary information, its reputation and it can jeopardise our compliance with our legal
obligations.
To minimise these risks, avoid loss of
productivity and to ensure that our IT resources and communications systems are used only for appropriate work related purposes, all School staff are required to comply with the provisions in this
policy.
Who is covered by
this policy?
This policy covers all individuals working
at all levels and grades within the School, including senior managers, officers, employees, consultants, contractors, trainees, homeworkers, part-time and fixed-term employees, casual and agency
staff and volunteers (collectively referred to as Staff in this policy).
Third parties who have access to our
electronic communication systems and equipment are also required to comply with this policy.
Scope and Purpose
of this Policy
This policy deals with the use of all forms
of social media including Facebook, LinkedIn, Twitter, Wikipedia, all other social networking sites, and all other internet postings, including blogs.
It applies to the use of social media
for both work and personal purposes, whether during work hours or otherwise. The policy applies regardless of whether the social media is accessed using our IT facilities and equipment or
equipment belonging to members of staff.
Breach of this policy may result in
disciplinary action up to and including dismissal.
Disciplinary action may be taken regardless
of whether the breach is committed during working hours and regardless of whether the School’s equipment or facilities are used for the purpose of committing the breach. Any member of staff
suspected of committing a breach of this policy will be required to co-operate with our investigation, which may involve handing over relevant passwords and login details.
Staff may be required to remove internet
postings which are deemed to constitute a breach of this policy. Failure to comply with such a request may in itself result in disciplinary action.
Personnel
responsible for implementing the policy
The Headteacher and Deputy Headteacher have
overall responsibility for the effective operation of this policy.
Responsibility for monitoring and reviewing
the operation of this policy and making recommendations for change to minimise risks also lies with the Headteacher in liaison with the IT Co-ordinator.
All Senior School Staff have a specific
responsibility for operating within the boundaries of this policy, ensuring that all staff understand the standards of behaviour expected of them and taking action when behaviour falls below its
requirements.
All School Staff are responsible for the
success of this policy and should ensure that they take the time to read and understand it. Any misuse of social media should be reported to the Head Teacher in the first instance. Questions
regarding the content or application of this policy should be directed by email to Mrs R Smith (School
Business Manager).
Compliance with
related policies and agreements
Social media should never be used in a way
that breaches any of our other policies. If an internet post would breach any of our policies in another forum, it will also breach them in an online forum. For example, employees are
prohibited from using social media to:
a)Breach our Online Safety Policy;
b)Breach our obligations with respect to the rules of relevant regulatory
bodies;
c)Breach any obligations they may have relating to
confidentiality;
d)Breach our Disciplinary Rules;
e)Defame or disparage the School, its Staff, its students or parents, its affiliates,
partners, suppliers, vendors or other stakeholders;
f)Harass or bully other Staff in any way or breach our Anti-harassment and bullying
policy;
g)Unlawfully discriminate against other Staff or third parties or breach our Equal
opportunities policy;
h)Breach our Data Protection Policy (for example, never disclose personal information
about a colleague online);
i)Breach any other laws or ethical standards (for example, never use social media in a
false or misleading way, such as by claiming to be someone other than yourself or by making misleading statements).
Staff should never provide references for
other individuals on social or professional networking sites, as such references, positive and negative, can be attributed to the School and create legal liability for both the author of the
reference and the organisation.
Staff who breach any of the above policies
will be subject to disciplinary action up to and including termination of employment.
Personal use of
social media
Personal use of social media
is never permitted during working time or by means of our computers, networks and other IT resources and communications systems.
Staff should not use a work
email address to sign up to any social media and any personal social media page should not make reference to their employment with the Trust (excluding LinkedIn, where prior permission is sought from
Miss Damerall, Headteacher).
Staff must not take photos or posts from social
media that belongs to the School for their own personal use.
Monitoring
The contents of our IT resources and
communications systems are the School’s property. Therefore, staff should have no expectation of privacy in any message, files, data, document, facsimile, telephone conversation, social media post
conversation or message, or any other kind of information or communications transmitted to, received or printed from, or stored or recorded on our electronic information and communications
systems.
The School reserves the right to monitor,
intercept and review, without further notice, staff activities using our IT resources and communications systems, including but not limited to social media postings and activities, to ensure that our
rules are being complied with and for legitimate business purposes and you consent to such monitoring by your acknowledgement of this policy and your use of such resources and systems. This might
include, without limitation, the monitoring, interception, accessing, recording, disclosing, inspecting, reviewing, retrieving and printing of transactions, messages, communications, postings,
log-ins, recordings and other uses of the systems as well as keystroke capturing and other network monitoring technologies.
The School may store copies of such data or
communications for a period of time after they are created and may delete such copies from time to time without notice.
All Staff are advised not to use our IT
resources and communications systems for any matter that he or she wishes to be kept private or confidential from the School.
Educational or Extra Curricular Use of Social Media
If your duties require you to speak on behalf of the School in
a social media environment, you must follow the protocol outlined below.
The Headteacher may require you to undergo training before you
use social media on behalf of the School and impose certain requirements and restrictions with regard to your activities.
Likewise, if you are contacted for comments
about the School for publication anywhere, including in any social media outlet, you must direct the inquiry to the Head Teacher and must not respond without advanced written approval.
Recruitment
As part of our Safer Recruitment in Education procedures, within your pre-employment checks, we undertake online searches of social
media accounts. This will be discussed with you by the Business Manager when those checks are being undertaken.
Responsible use of social media
The following sections of the policy provide
staff with common-sense guidelines and recommendations for using social media responsibly and safely.
Photographs for use of Social
Media
Any photos for social media posts may only be taken using
school cameras/devices or devices that have been approved in advance by the Headteacher or Deputy Headteacher. Where any device is used that does not belong to the School all photos must be deleted
immediately from the device, once the photos have been uploaded to a device belonging to the School.
Staff Protocol for use of Social
Media
Where any post is going to be made on
the School’s own social media the following steps must be taken:
- Ensure that permission from the child’s parent has been
sought before information is used on social media
- Ensure that there is no identifying information relating to a child/children in the post -
for example any certificates in photos are blank/without names or the child’s name cannot be seen on the piece of work.
- The post must be a positive and relevant post relating to the children, the good work of
staff, the School or any achievements.
- Social Media can also be used to issue updates or reminders to parents/guardians and the
Headteacher will have overall responsibility for this. Should you wish for any reminders to be issued you should contact the Headteacher to ensure that any post can be
issued.
- The proposed post must be presented to the Headteacher for confirmation that the post can
‘go live’ before it is posted on any social media site.
- The Headteacher will post the information, but all staff have responsibility to ensure
that the Social Media Policy has been adhered to.
Protecting our business reputation
Staff must not post
disparaging or defamatory statements about:
i.The School;
ii.Current, past or prospective Staff as defined in this policy
iii.Current, past or prospective students
iv.Parents, carers or families of (iii)
v.The School’s suppliers and services providers; and
vi.Other affiliates and stakeholders.
Staff should also avoid
social media communications that might be misconstrued in a way that could damage the School’s reputation, even indirectly.
If Staff are using social media they should
make it clear in any social media postings that they are speaking on their own behalf. Staff should write in the first person and use a personal rather than School e-mail address when
communicating via social media.
Staff are personally responsible for what
they communicate in social media. Staff should remember that what they publish might be available to be read by the masses (including the School itself, future employers and social acquaintances) for
a long time. Staff should keep this in mind before they post content.
If Staff disclose whether directly or
indirectly their affiliation to the School as a member of Staff whether past, current or prospective, they must also state that their views do not represent those of the
School.
Staff must ensure that their profile and any
content posted are consistent with the professional image they are required to present to colleagues, students and parents.
Staff must avoid posting comments about
confidential or sensitive School related topics. Even if Staff make it clear that their views on such topics do not represent those of the School, such comments could still damage the School’s
reputation and incur potential liability.
If a member of Staff is uncertain or
concerned about the appropriateness of any statement or posting, he or she should refrain from making the communication until he or she has discussed it with his or her Line
Manager.
If a member of Staff sees content in social
media that disparages or reflects poorly on the School, it’s Staff, students, parents, service providers or stakeholders, he or she is required to report this in the first instance to the Head
Teacher without unreasonable delay. All staff are responsible for protecting the School’s reputation.
Respecting intellectual property and confidential information
Staff should not do anything to jeopardise
School confidential information and intellectual property through the use of social media.
In addition, Staff should avoid
misappropriating or infringing the intellectual property of other School’s, organisations, companies and individuals, which can create liability for the School, as well as the individual
author.
Staff must not use the School’s logos, brand
names, slogans or other trademarks, or post any of our confidential or proprietary information without express prior written permission from the Head Teacher.
To protect yourself and the School against
liability for copyright infringement, where appropriate, reference sources of particular information you post or upload and cite them accurately. If you have any questions about whether a
particular post or upload might violate anyone's copyright or trademark, ask the Head Teacher in the first instance before making the communication.
Respecting colleagues, students, parents,
clients, service providers and stakeholders
Staff must not post anything that their
colleagues, the School’s past, current or prospective students, parents, service providers or stakeholders may find offensive, including discriminatory comments, insults or
obscenity.
Staff must not post anything related to
colleagues, the School’s past, current or prospective students, parents, service providers or stakeholders without their advanced written permission.
Monitoring and
review of this policy
Mrs R Smith (Business Manager)
together with the Head Teacher shall be responsible for reviewing this policy from time to time to ensure that it meets legal requirements and reflects best practice. The Directors of KS Education has
responsibility for approving any amendments prior to implementation.
The Head Teacher has responsibility for
ensuring that any person who may be involved with administration or investigations carried out under this policy receives regular and appropriate training to assist them with these
duties.
If Staff have any questions about this
policy or suggestions for additions that they would like to be considered on review, they may do so by emailing Mrs R Smith in the first instance.
June 2023